adidas Originals FW16 Retail Campaigns

Throughout the FW16 season adidas Originals launched many retail campaigns. Our team helped bring the Tubular and ICONS campaigns to life at retail across North America. We started with a global toolkit and adapted the creative for North America using the markets product buy to ensure a more connected campaign. Photoshoots of the products on location and in-studio were needed to help execute these campaigns at the highest level of success in market.