Nike Snowboarding "From the Ground Up" : 2011 Visual Direction

The 2011 season called for a closer connection between the athlete and product lines. Working close with Andy Wright and Cole Barash, we concepted a visual direction concept called "From the ground up" that allowed us to capture a unique perspective through the lens of every athletes trip throughout the season. Each pairing of photos be an opportunity to focus on the personality of the athletes and the products that supported them best throughout the year.